Most companies want to market themselves clearly, credibly – and with impact. But it is often exactly at the point where marketing starts to create real value that the questions arise that many have never received clear answers to:

Can we mention a competitor?

Can we compare ourselves to others?

When does “inspired by” become a problem?

And how do we actually protect our own name, look and position in the market?

In this short, hands-on webinar, Thorbjørn Swanstrøm addresses the basic questions that established companies, growth businesses and advisors alike encounter in everyday practice.

This is not about holding back – but about understanding the framework, so marketing can be used more consciously and more boldly.

Because when you know where the lines are, you can:

• communicate more sharply

• stand stronger against competitors

• protect what you have built

• use your rights actively in your growth

No heavy paragraphs.
No legal jargon.
Just real-life situations – explained at eye level.