Marketing is about being seen. IP law is about where the lines are drawn.
Most companies only notice those lines when they accidentally cross them.

This webinar is for founders, marketers and small teams who just want clear answers to the questions you actually run into:

• Can I mention a competitor in my ads?

• Can I say I’m “better than” someone else?

• Can I use another brand’s name on my website?

• When does “inspired by” become a legal problem?

• What do I do if someone copies my name, look or message?

Hosted by Thorbjørn Swanstrøm, expert in marketing law and European Trademark & Design Attorney, the session takes everyday marketing situations and breaks them down in plain language:

• What “comparative advertising” really means under EU rules

• The most common ways companies cross the line without knowing it

• How names, slogans and visuals quietly become protected

• What you can – and cannot – do when others use your brand

• How to stay bold in marketing without stepping into legal trouble

No legal fog. Just real examples and - we hope- understandable explanations.